TRAI DLT Compliance Guide for Bulk SMS In India: What Changed and What's Next
The rules are changing and companies will have to be fully transparent and give people consent and control over every communication journey. A lot of enterprises with the help of Sinch bulk SMS API are now watching the TRAI DLT norms and its impact on communications strategies in the coming days. Why DLT Continues to Matter DLT, Distributed Ledger Technology, was brought in to have a more organised messaging environment. Sender information, message templates and communication preferences must be registered by companies prior to send-out of campaigns. While it may seem complicated at first, it promotes a more orderly environment for enterprise messaging. Knowing these prerequisites has become a facet of today’s communication planning. What Has Changed Over Time The standards of compliance have been more clearly defined whilst volumes of messaging continue to increase. Organizations should keep accurate records of their communica...