Personalization in SMS Marketing: How Indian Businesses Can Get It Right

SMS marketing is progressively becoming an important aspect of successful multi-channel marketing campaigns in India. Top SMS service providers India would especially allow you to execute a personalized SMS campaign, and send targeted, personalized text messages to your customers and prospects. By leveraging data from customer relationship management (CRM) system, modern Indian businesses can send SMS messages that are tailored to the individual recipient. Such a marketing strategy can go a long way in boosting customer loyalty, customer engagement, and sales.

When it comes to using personalized SMS for business communication, Indian companies can follow these tips:

Segment lists for better targeting: No customer would like to feel like they are just a number on your list. Hence, tailoring your messages to each recipient is essential. It would be prudent to segment customers on the basis of behavioural data, in order to send them exclusive offers that align with their past purchases, interests and/or previous interactions with your brand.

Use SMS templates:  Templates exist for different SMS categories, like card abandonments, new product launches welcome messages, and seasonal promotions. These templates typically feature placeholders that you can personalize with your customer data. In case you get stuck when composing an SMS, templates can help you get past writer’s block.

Use text message marketing software: Automation is a major aspect of personalization in SMS marketing. If you are only required to send SMS to a handful of customers, you can manually swap placeholders in your message templates for basic customer information. However, sending bulk SMS to a large group of receipts requires the use of an SMS marketing software or platform. Such SMS texting solutions for business can automate the process using the recipients’ data to generate personalized messages and deliver text messages at scale.

The marketing SMS you send to the target audience must include certain vital elements, like a good value offer, a strong CTA, and a link to access the offer.

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