Personalization in SMS Marketing: How Indian Businesses Can Get It Right
SMS marketing is progressively becoming an important aspect of successful multi-channel marketing campaigns in India. Top SMS service providers India would especially allow you to execute a personalized SMS campaign, and send targeted, personalized text messages to your customers and prospects. By leveraging data from customer relationship management (CRM) system, modern Indian businesses can send SMS messages that are tailored to the individual recipient. Such a marketing strategy can go a long way in boosting customer loyalty, customer engagement, and sales. When it comes to using personalized SMS for business communication , Indian companies can follow these tips: Segment lists for better targeting: No customer would like to feel like they are just a number on your list. Hence, tailoring your messages to each recipient is essential. It would be prudent to segment customers on the basis of behavioural data, in order to send them exclusive offers that align with their past purcha