How to Leverage SMS Marketing the Right Way

If you are looking for strategic ways to reach your customers, then availing SMS solution for business would be a prudent move. Success in SMS marketing ideally results from setting up mini goals and eventually expanding the number of use cases across the overall buyer journey. To leverage SMS marketing in the right way, writing clear messages is extremely important. In SMS you will have 160 characters to express yourself, and you should try to do it in lesser words if you can. You must make sure that the message is clear and concise, written in plain English. It is prudent to steer clear of abbreviations, emoticons, and all caps in SMS marketing.

Top SMS service provider also put emphasis on avoiding the use of open-ended messages. An SMS that invites clients to a sale but does not say when the sale ends is an example of an open-ended message. Hence, the customer would not have any idea if it is for a day or a month. On the other hand, if a specific date is provided about when a sale ends, customers would be encouraged to act promptly as they are provided with enough information and incentive. Popular Bulk SMS service provider also prioritizes the use of CTA or calls-to-action to increase customer engagement in SMS marketing.

It is also imperative to understand that SMS is all about immediacy. It takes people an average of three minutes to open messages. The response of customers to sales, promotions, and events promoted on SMS are most effective when they last-minute impulses.

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