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Showing posts from July, 2023

How to Leverage SMS Marketing the Right Way

If you are looking for strategic ways to reach your customers, then availing  SMS solution for business  would be a prudent move. Success in SMS marketing ideally results from setting up mini goals and eventually expanding the number of use cases across the overall buyer journey. To leverage SMS marketing in the right way, writing clear messages is extremely important. In SMS you will have 160 characters to express yourself, and you should try to do it in lesser words if you can. You must make sure that the message is clear and concise, written in plain English. It is prudent to steer clear of abbreviations, emoticons, and all caps in SMS marketing. Top  SMS service provider  also put emphasis on avoiding the use of open-ended messages. An SMS that invites clients to a sale but does not say when the sale ends is an example of an open-ended message. Hence, the customer would not have any idea if it is for a day or a month. On the other hand, if a specific date is provided about when a

Taking Your eCommerce Business to the Next Level with SMS Marketing

In a recent study, it was revealed that a staggering 46% of individuals use their mobile phones before even stepping out of bed. Additionally, the average person checks their phone a remarkable 160 times every day. An astonishing 78.05% of the global population, which amounts to 6.4 billion people, now possesses smartphones. An overwhelming 7 out of 10 individuals rely on smartphones for conducting product research. These statistics clearly demonstrate the exponential growth of mobile phone usage, particularly Internet-enabled smartphones, over the past few decades. This proliferation presents a plethora of exciting opportunities for brands to connect with their target audience. What is SMS Marketing? SMS marketing is also known as text message marketing. It serves as a powerful means to connect with customers through concise and impactful text messages. It enables businesses of all types to deliver short yet captivating messages to their audience. When eCommerce businesses send