Top benefits of using bulk SMS for marketing

Bulk SMS is among the most impactful and feasible communication strategy for targeting a wide audience. With just a few clicks, one can connect with an expansive customer base with a Bulk SMS gateway and simultaneously promote their business. Bulk SMS is a powerful marketing tool that has truly transformed the way many businesses operates. By using a Bulk SMS API, companies can send thousands of text messages in just single second. There are many advantages of using this marketing method, such as:

  • Instant impact and high open rate: Unlike emails that may not be viewed by the customer for days or directly go to the spam folder, text messages usually takes less 7 seconds to reach the intended recipient. The open rates of text messages additionally are much higher than emails. Obviously not every person who reads the message shall respond or take the desired action. But it is important to note there is a higher chance of someone responding to a marketing message after they have seen it. Most people do open nearly every text message they receive, while many opt to delete emails without opening them.
  • Customizable campaigns: Good Business SMS service would allow you to target your whole database of contacts or even a sub-group. You would get to personalize you marketing campaign to increase their odds of success. It is fairly simple and hassle free to set up templates and customize bulk text messages based on their recipients.
  • Impressive conversion rate: Most people tend to respond to a text within 90 seconds, compared to 90 minutes for email. Hence regardless of what exactly is the objective of a marketing campaign, sign-ups, surveys or promotions, a business is likely to receive a higher response rate with SMS than with any other marketing strategy.

Crisp, concise and customized bulk text messages can deliver commendable ROI to a business.

Comments

Post a Comment

Popular posts from this blog

Key features to consider when selecting an SMS service provider

Selecting the right Text message API provider is extremely vital for any business planning to incorporate SMS communication into their marketing and customer service strategy.  Today there are many SMS service providers present across India that cater to businesses of all types and sizes. To find the ideal one among them, you need to particularly focus on the following aspects:  Ease of integration: Having a bunch of APIs and SDKs at their disposal can make things easier for your developers, and enable seamless and swift integration. A good SMS API Service Provider shall provide developer code that is easy to use in distinctive programming languages. They can be integrated into your apps and system without any issues. Delivery performance: You must compare the performance of multiple trusted SMS service providers, and identify the ones who deliver the most outstanding performance. You need to particularly keep an eye out for a service provider with a proven engine, optimized for hig
Read more

The Rise of SMS Marketing: How Businesses Can Leverage Texting

  In the last few years of the global pandemic, there has been a tremendous impact on many aspects of your life. Owing to the lockdown, people were forced to adopt new digital behavior and shop online instead. This created an opportunity for businesses to reconsider how they communicate with customers and apply some tried and true marketing strategies. One of these marketing tactics is SMS marketing which has steadily grown and gained power over the years. Here are some reasons why there is a rising demand for SMS API service provider in India . Also, find out which trends are here to stay. It expands as a stand-alone marketing medium According to professionals, customers have seen an increase in marketing communications since the pandemic. As businesses continue to create tighter relationships with their clients, text message marketing will account for a huge percentage of this figure and will continue to increase by 40% in the coming year. SMS is considered direct and persona
Read more

Enhancing Appointment Reminders and Scheduling Efficiency with SMS Texting Solutions

Enhancing appointment reminders and scheduling efficiency with SMS texting solutions can significantly improve communication with clients and streamline administrative processes, Selecting the right  SMS texting solutions is  vital for any business planning to incorporate SMS communication into its marketing and customer service strategy.  Today, many SMS service providers across India cater to businesses of all types and sizes. To find the ideal one among them, you need to focus on the following aspects particularly:  Ease of integration: Having a bunch of APIs and SDKs at their disposal can make things easier for your developers and enable seamless and swift integration. A good  SMS Service API Provider  shall provide developer code that is easy to use in distinctive programming languages. They can be integrated into your apps and system without any issues.   Delivery performance: You must compare the performance of multiple trusted SMS service providers and identify the ones
Read more