Ways healthcare organizations can use SMS marketing


The healthcare industry, including hospitals, doctor’s offices, and pharmacies, are positioned perfectly to benefit from SMS marketing campaigns. They can make use of SMS Service API to send notification of lab results, medication refill alerts, appointment reminders and more. SMS provides healthcare facilities with a fast and credible means to reach out to the patients, regardless of where they are. As there is no online connectivity required to send or receive an SMS, it is perfect for keeping in touch with patients who might be located in remote areas where internet connectivity is not strong enough.

Appointment Reminders

Missed appointments are among the biggest issues for most healthcare institutions, and can even affect it financially as doctors have the time booked in. SMS can be a good way to communicate with patients by simply sending personal appointment reminders. This will help eliminate no-shows and allow the staff to fill in the cancelled appointments.

Announcements

Bulk SMS Gateway can be used to make announcements regarding seasonal viruses, flu virus, and more. If a clinic or hospital has any special healthcare drives or offers, information about it can be also send to the target audience via SMS. Doing so would help build trust among the target audience, and make them feel that the healthcare organization actually cares about their well-being. Trust plays an important role when it comes to choosing a healthcare provider. Hence, it would be a prudent move to use SMS as a means to keep in touch with the target audience and build trust over time.

Check-Ups

Going for a check-up to a doctor or dentist every six months is important to ensure good health and well-being. However, many times, patients do not remember about these check-ups. Hence, sending an automated SMS to remind patients that they are due a check-up would be a prudent move.

Regardless of the size of a healthcare organization, going for SMS API Integration and incorporating text messages into their marketing strategy can be quite a prudent move for them.

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