How does SMS marketing help retailers?

 

Using SMS or Instant Messaging Services can help retailers to improve their marketing functions to drive better customer engagement and more traffic in this burgeoning retail industry. Successful retailers of today have one thing in common; they are heavily committed to marketing and are customer-centric. A lot of them use SMS gateway integration to cater to customer needs in well-defined target markets.

An increasing number of customers are getting inclined toward online shopping. As a result, modern retailers have to adapt to the new customer buying behavior and include SMS marketing strategy in their campaign to uplift their business and boost customer satisfaction. Unlike emails, more than ninety percent of SMS messages get opened within 3 minutes. This makes SMS API Platform ideal for retailers to share product associated information and service-related updates seamlessly and ultimately convert leads into consumers.

Retail SMS marketing is a perfect way for retailers to market their brands. Text messages make it fairly simple for them to increase brand awareness among a large target audience, improve customer retention and eventually establish their business into a popular brand worldwide. SMS has 6-8x higher engagement than email, as well as a 32% response rate, which makes it a crucial component of customer engagement strategy in the retail industry.  SMS Service helps retailers to engage with the customers on each and every step of the customer journey, while uplifting sales, driving traffic and elevating customer experiences, all of which contribute to substantial growth in business revenue.

For online retailers, in particular, SMS marketing can prove to be a great tool to engage customers by sharing order updates from “order successfully” to “order delivered”. Every stage of order journey update helps improve customer trust and ensures that they have a smooth purchase experience, while reducing unnecessary interaction of customers with the support team in regards to order related queries.

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