How does SMS marketing help retailers?
Using SMS or Instant Messaging Services can help retailers to improve their marketing functions to drive better customer engagement and more traffic in this burgeoning retail industry. Successful retailers of today have one thing in common; they are heavily committed to marketing and are customer-centric. A lot of them use SMS gateway integration to cater to customer needs in well-defined target markets. An increasing number of customers are getting inclined toward online shopping. As a result, modern retailers have to adapt to the new customer buying behavior and include SMS marketing strategy in their campaign to uplift their business and boost customer satisfaction. Unlike emails, more than ninety percent of SMS messages get opened within 3 minutes. This makes SMS API Platform ideal for retailers to share product associated information and service-related updates seamlessly and ultimately convert leads into consumers. Retail SMS marketi...