The Rise of SMS Marketing: How Businesses Can Leverage Texting
In the last few years of the global pandemic, there has been a tremendous impact on many aspects of your life. Owing to the lockdown, people were forced to adopt new digital behavior and shop online instead. This created an opportunity for businesses to reconsider how they communicate with customers and apply some tried and true marketing strategies. One of these marketing tactics is SMS marketing which has steadily grown and gained power over the years. Here are some reasons why there is a rising demand for SMS API service provider in India . Also, find out which trends are here to stay. It expands as a stand-alone marketing medium According to professionals, customers have seen an increase in marketing communications since the pandemic. As businesses continue to create tighter relationships with their clients, text message marketing will account for a huge percentage of this figure and will continue to increase by 40% in the coming year. SMS is considered direct and persona