Tips to optimize SMS marketing campaigns
SMS marketing is used by businesses of diverse types to generate leads, elevate conversions with special offers, build customer loyalty and more. However, to achieve the desired outcome, Bulk SMS API should be used in a manner that your campaign can be easily tracked and offer granular analytics. You need to use this data to make important decisions and optimize your mobile marketing process. Here are a few additional pointers you need to keep in mind to elevate your marketing results through SMS messages : Include a clear call to action: Your reason for sending the SMS to the target audience should be clear. You would want them to act on your SMS, and hence properly tell them what actions they need to take to benefit from the information they have been sent. Be concise and keep it short: A single SMS comprises of 160 characters. You have to choose each word carefully to ensure maximum results from the campaign. Rather ...