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Showing posts from April, 2022

Tips to optimize SMS marketing campaigns

  SMS marketing is used by businesses of diverse types to generate leads, elevate conversions with special offers, build customer loyalty and more. However, to achieve the desired outcome,  Bulk SMS API  should be used in a manner that your campaign can be easily tracked and offer granular analytics. You need to use this data to make important decisions and optimize your mobile marketing process. Here are a few additional pointers you need to keep in mind to elevate your marketing results through  SMS messages : Include a clear call to action: Your reason for sending the SMS to the target audience should be clear. You would want them to act on your SMS, and hence properly tell them what actions they need to take to benefit from the information they have been sent. Be concise and keep it short: A single SMS comprises of 160 characters. You have to choose each word carefully to ensure maximum results from the campaign. Rather than beating around

SMS marketing and its usage in the recruitment process

  Use of technology in the recruitment process is now the standard. HR agencies and headhunters should focus on exploring technologies that can effectively help in engaging the candidates.  SMS API integration  is a tried and tested method that facilitates a seamless and straightforward recruitment process, right from candidates to delivering immediate feedback. Open rates for SMS are way more than emails, and hence the usage of SMS marketing can add value to any recruitment process if a robust strategy is followed. If you need to source a high number of candidates within a limited time period, there can be no better way than SMS. If you stick only email for contacting candidates, then there is a good chance that the role will have been filled by the other agency using SMS. After all, it all comes down to the open rates in the end. Most HR agencies ideally conduct recruitment for diverse roles across the industry, such as marketing, sales, finance and legal. Segmenting a list based o